![]() It requires you to understand that advertisement markets are able to 'connect the dots' of your varied internet history, and then 'match' that to you when you load a webpage. The second reason for pushing you to an app is a bit more complex. ![]() Thus improving the number of ad impressions that you can sell and increasing overall revenue. So, by pushing them to download your app, you're improving your odds that they will come back to you for content. Without the app, they only way they will see your content is by searching for it in the grand minority of time they spend in their browser. If a user doesn't have the NYTimes app, odds are they're accessing news through another app (unless they spend such a small amount of time on news that it's inside their 10% browser time). What does this mean? First, let's rephrase it: users are accessing the majority of their content through an app. This is reason #1 for pushing people to download an app: users spend 90% of their time on a mobile device in apps, and only 10% in their browser. The more people going to (or accessing the mobile app) the more ads that can be sold. The first and most obvious is simply the number of people accessing their content. To sell ads, publishers (like the Times) need to be able to be able to track a number of things. Like it or not, almost all of the companies and websites that you interact with are making the majority (or all) of their money through advertising. The answer here is two-fold, both stemming from one root: advertising. So, why would companies and websites increasingly want you to read their content on an app?* I have no trouble clicking between articles or finding that piece of news I'm searching for. The NYTimes is a great example, as their mobile website is actually quite functional. ![]() This is something I have heard a number of people complain about: not everything needs to be an app. ![]()
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